Quarterly is usually frequent enough to capture real change, especially if you’ve made strategic or communications shifts and want to understand their impact. It allows time for shifts in perception to take hold, while still giving you regular, actionable insights.
Some platforms offer monthly reporting (or 'real-time'), but often lack the context, depth, and representative sampling needed to interpret what’s really driving change.
We focus on meaningful insights you can trust, not just surface-level metrics or noise from a dashboard.
