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Customer Experience
See your services the way your customers do.
Resident Research
Understand the people behind the postcode.
Community Engagement
Bring people in, not just along.
Behavioural Insight
Understand what drives behaviour and choice.
Brand and Trust Tracking
Measure what matters to your reputation.
Impact and Evaluation
Know what’s working, what’s changing, and what’s next.
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Our Services
Software-as-a-Service.
Insight that clears the path to growth.
Customer Insight
Churn & Retention
Product-Market Fit Evaluation
Feature Validation
Pricing & Packaging
Brand & Trust Perception
Growth Strategy
AI Adoption
NPS & CSAT Monitoring
+ more
Understand what drives conversion, retention, and growth,
across customers, users, teams, and markets.
Customer Insight
Understand what real customers need, expect, and experience.
Capture pain points, unmet needs, and behaviours
Map product journeys from sign-up to success
Support design with evidence, not assumptions
Churn & Retention
Find out why users leave and what makes them stay.
Analyse churn patterns across segments and stages
Identify gaps in value delivery and product fit
Uncover loyalty drivers through behavioural insight
Feature Validation
Test what you're building before you overbuild it.
Run concept tests, prototype reviews, and message checks
Prioritise features based on real-world value, not gut feel
Avoid scope creep with focused, fast feedback loops
Pricing & Packaging
Make pricing decisions that reflect user value and market fit.
Test willingness to pay and pricing sensitivity across user segments
Evaluate perception of tiers, bundles, and value propositions
Align packaging with adoption triggers and retention signals
Brand & Trust Tracking
Understand how your organisation is seen, and where confidence breaks down.
Explore reputation with users, prospects, and partners
Track trust across data, reliability, and ethics dimensions
Measure how product changes affect perception
AI Adoption
Understand how users perceive, trust, and engage with AI features.
Explore comfort, expectations, and risk tolerance
Identify gaps in transparency, explainability, or control
Support ethical deployment with real-world evidence
Built for SaaS,
backed by clarity.
With decades of experience working in SaaS companies, we help you understand what drives adoption, fuels growth, or slows customers down.
Grounded in evidence, not assumptions.
Talk to us about building smarter with insight ->
